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01 05

Introduction

We believe the world needs a place where people can exchange their loved goods. We connect people who want to buy and sell things of emotional value through their mobile phones. Mercari has grown to become a leading community-powered marketplace that brings together millions of people every day. We are very honored to be ranked Top 2 Android App of 2017 in Google Play.

Mercari is the marketplace app that makes it easy for anyone to buy and sell goods. Originally launched in Japan in 2013, Mercari rapidly achieved success in its home market before expanding to the US in 2014 and to the UK in early 2017.

02 05

My Role

Ideation
I worked closely with the product managers, engineers at Mercari, to improve the existing product from Japan, help define what features would address customer problem when they buying and selling on our platform.

Validate
I designed prototypes to validate ideas and assumptions through usability testing, and to help decision making during stakeholder meetings.

Design Execution
I conducted the user interview and testing, facilitated the design sprint, worked with a design system, created user journeys, wireframes, prototypes, design specs and all assets needed for development.

02 05

The Problem

Marketplace is a very competitive market in the UK, on one side we have the tech giants: Ebay, Facebook, Gumtree. On the other side we have Shpock, Vinted, Etsy, Depop… those new marketplace apps that are already established in the market. How we can differentiate ourselves from the competitors? How can we improve the bespoke product from Japan? How can we help our users to buy and sell online?

03 05

The design process

We did the user research, run a few productive workshops with Mercari team, identified the problem, and what success meant to stakeholders and the users. Base on the hypothesis, we generated and produced a bunch of ideas, testing prototypes and released many new features. Our team also created the design system from scratch, commissioned with the branding agency KOTO, introduced the new and refreshing branding to our app. We came up with the new feature “Instant Selling”, which increased the items inventories and speeded up the selling process and significantly improved the selling experiences.

04 05

The APP.

Our user can list items for sale in under 40 seconds for free straight from their phone. Add a simple description, set the price and start selling instantly. The shoppers can ask sellers questions directly through our private chat function.

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