Genuine Glow
Estée Lauder Marketing Toolkit
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The task.
Drive the brand towards a post- 90s Millennial consumer in China, South Korea and South East Asia. Create new category influenced by South Korean beauty trends.
To conceptualise a mobile site concept and art direction. Create a digital marketing toolkit for other markets to adapt, to promote the Genuine Glow beauty product.
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The design.
Mobile Page Design
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Mobile Experience
Our beauty influncer invite her fans to take part in her stories, viturally showing her fans how to use the Geniune Glow products and look as glowing as she does. We use a gesture-control where users can change the makeup effects by their finger-tips.
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