Delta was sending with the launch of New Seattle Service to Seoul and Hong Kong. The new routes wanted to position Seattle as a leading West Coast gateway with service to the top five Asian markets.

The campaign site was showed content that made learning about Seattle. To given the audience this fascinating town a try on their next vacation, we created an interactive quiz to let the first-timer traveller to learn more about how Seattle works. And I also helped to design the special edition “Delta x Seattle Best” coffee tumbler which sold at Japan Seattle Best’s coffee shop.