Nike localises running experience in the new Hong Kong store, the latest initiative is to build a community for its customers, through weekly running activities and training for those who signed up with Nike+ on WeChat. Nike taking the lead to build a customer network leveraging a physical store and social media.

The digital installation shows various content including different running routes, seasonal campaign products, style Guide and Nike+ Running app introduction video. The customer can download the app by scanning the QR code right away.